SOCIAL MEDIA PROJECT ASSESSMENT

Time to apply
We love working on projects where we can add value and help bring your vision to life.

Before we talk about the project itself, there are a few things that would be helpful for you to read first:

Once you tell us a bit about your project, if we honestly think that we are a good fit for each other and that we can really be of help you, then we can have a more detailed conversation.

Purpose
This is your opportunity to tell us what you want to achieve from your Social Channels. The more information you give us here the better the solution we will be able to provide. Please ensure all fields marked with * are answered.

Social Media Marketing Project Assessment

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STEP 1 OF 6

ESSENTIAL CRITERIA

In order to consider managing your Social Channels, we will require the following essential criteria to be supplied. *Please note, if you answer NO to our essential criteria below, we will be unable to manage your Social Channels, so please read the following carefully:

We require ONE, INDIVIDUAL STAFF MEMBER who we will liaise with once per week/month (whichever suits you best) to brainstorm ideas with, provide us with content (i.e. news, images/videos or content); and to approve our planned posts. From our experience when we deal with multiple staff members for approvals and brain-storming ideas, it creates delays and makes the approval process much longer than necessary. Will you be able to supply us with ONE, INDIVIDUAL STAFF MEMBER as a point of contact? *

Admin access for any existing Social Channels that you have. We can talk you through this. Will you be able to supply us with the above? *

STEP 2 OF 6

GENERAL INFO

What is the name of your company? *

Social Media: Are you active on your social channels? If so, what are your handles on Facebook / Instagram / Twitter / LinkedIn?

What is your current website address? Help Text

What sector do you operate within? (Retail, Hospitality, Agriculture, Education, Creative, Construction, Entertainment, Tourism/Travel, Corporate, Food, Health, IT, Media, Manufacturing, Transport, Other)

What year was your business established?

Number of Employees

What does your company do? What are the products and services you offer?

Who are the decision makers for this project?

What budget have you allocated for this project? Be honest and we will be able to tell you what we can and cannot do with the available amount. *

Would you prefer to supply us with the content and images required for your Social Media posts? Or would you prefer that we create that for you? *

Blogs: For your SEO, we HIGHLY recommend writing Blogs so that they can be linked to from your Social Channels... Remember the thing that makes you different to your competitors is YOU. When you write your own blogs you get to share your wisdom with your existing clients and future clients, and they get to learn your expertise in your industry. Do you plan on writing Blogs? (If your answer is no, please strongly consider prioritising this as part of your strategy).

Are you interested in paying for sponsored ads (boosting ads) on Facebook / Instagram? If so, please clarify if you invested in sponsored ads before and what type of results did you get?

When we post for you, do you plan on responding to comments and messages?

STEP 3 OF 6

COMPANY OVERVIEW

What are we doing for you?

Give us your main reasons for improving your online presence on social media? It’s helpful to set SMART goals as it keeps us all on the same page and moving in the same direction ie: Goals that are specific, measurable, achievable, relevant and time bound. With this in mind, what are the top three business needs of your social channels? For example:

10% increase in sales in 12 months
20% increase in membership this year
Increase incoming call enquiries by 10 percent in six months
Reduce admin costs by 10 percent in six months
To increase online presence
Generate more traffic to your blogs
To reach a new market
To showcase your product/service

Goal #1 *

Goal #2

Goal #3

Is there anything about your current social channels that serves the business well and if so why?

If you currently have a logo, please state your brand colours

Any colours you dislike? Please state.

What is your brand 'tone of voice'? (contemporary, traditional, brash, minimal, corporate, fun, quirky, other-please state)

What makes you different to your competitors? i.e. Product/Service, Expertise, Customer Service, Location, Years in Business, Other... *

STEP 4 of 6

TARGET MARKET

Who are your target market? In the case of B2C answer for the consumer. For B2B answer applies to your business customer. Please give answers to all questions, where possible.

Age Range

Gender: (Mostly Male, Mostly Female, 50/50 M/F, 60/40 M/F, 40/60 F/M)?

Tastes (e.g. watch Netflix, love sports, watch the Late Late Show, love watching beauty tutorials on Instagram and YouTube, into Fashion, into Interiors?)

What market range do you want to target? (high-end, mid-market, low-end, other)?

Target Market Location (local, Republic of Ireland, Europe, Global)?

What is the typical lifestyle of your target market?

What sector do you want to target / appear to? (Retail, Hospitality, Agriculture, Education, Creative, Construction, Entertainment, Tourism/Travel, Corporate, Food, Health, IT, Media, Manufacturing, Transport, Other)

Typical employment of your target consumer - give examples (if target is B2B, skip this question)

When your customers visit your social channels, what would be the ideal feeling or emotion you would like them to feel? (Happy, Curious, Valued, Involved, Influenced, Amused, Excited, Reassured, Welcomed, Informed, Connected)

How would you like your company to be portrayed on your social channels? e.g. strong, friendly, established, knowledgeable, trustworthy...

What are the top five reasons your ideal customer will visit your social channels? ie: research product information, get contact details, ask questions about services, get pricing.

STEP 5 OF 6

DESIGN CONCEPT

How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?

Who are your competitors (please tell us their social handles, if applicable)? Who else is competing for the attention of your ideal customer and what are they doing that you think is working?

List any social channels that you like the vibe of? Why? *

Please list your current suppliers - give website addresses (or social handles), if applicable. (This helps us to gauge how they market themselves to you, and in turn gives us an idea of how to market your business.)

If you are a B2B business, please give examples of your current clients - give website addresses (and social handles), if applicable. (This helps us to gauge who your existing clients are, and in turn gives us a profile of how to target similar customers.)

STEP 6 of 6

What does success look like? For us to be celebrating a successful social media strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.

Anything else you want to get off your chest? Go right ahead:

CONTACT DETAILS

Contact Name *

Company Name

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Phone

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Address

Email *

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